The Four Steps to the Epiphany

Posted by John King on November 1, 2010 under Research | Be the First to Comment

The Four Steps to the Epiphany is a seminal book written by Steve Blank, a Stanford Professor. Subtitled ‘Successful Strategies forProducts that Win’ the book describes a theory of product development called ‘Customer Development‘ which has had a remarkable impact in the Lean Startup scene.

Click here to download the PDF from Stanford’s website.