Ogilvy: The Four E’s of Marketing
This presentation by Ogilvy PR explains that marketing has changed from the four P’s (Product, Place, Price and Promotion) to the four E’s (Experience, Everyplace, Exchange, Evangelism).
This presentation by Ogilvy PR explains that marketing has changed from the four P’s (Product, Place, Price and Promotion) to the four E’s (Experience, Everyplace, Exchange, Evangelism).
Join us for the next Startup Wednesday at 2pm on 3rd February in Arts Building S21 (second floor). We’ll be focusing on Sales and Negotiation skills. You’ll be able to practise trying to cut a deal with another student, too!
Ideas & Product Development
Customer Development & Marketing
Raising Finance
Pitching to Investors
Run jointly by John King, Royal Holloway’s Entrepreneurship Careers Adviser and Seb Butt, Royal Holloway Entrepreneurs’ Training Director, Startup Wednesdays is an exciting new course being launched next week, so don’t miss out on securing a place!
This FREE, yes FREE interactive 9 week course shows you how to:
…and much much more
This course is suitable for anyone who has an idea they want to make happen, doesn’t have an idea but wants to have one, or just wants to find out how to create their own career.
To register, please email john.king@rhul.ac.uk
Getting British Business Online is a joint initiative between Enterprise UK, Google, BT and E Skills to help small businesses create their first websites and help them understand the opportunities offered by the Internet. The campaign has set a target of helping 100,000 UK small businesses get their first websites easily and for free by the end of 2010.
If you want your own website, for free, visit gbbo.co.uk to register your domain and to get a basic Google website.
You can then transform your basic website into an advanced, all singing, all dancing WordPress site by coming to one of our workshops! Email web@royalhollowayentrepreneurs.com to book a date.
Michael Bayler is an innovation strategist and futurist who knows what happens next in marketing, branding, media and technology. He impressed Florian so much at a Sun Startups event that he invited him to speak at Royal Holloway on January 21st.
For a preview of Mike in action, take a peek at this video from Sun.