Royal Holloway Entrepreneurs » marketing

Ogilvy: The Four E’s of Marketing

John King — Tue, 22 Mar 2011 15:29:39 +0000

This presentation by Ogilvy PR explains that marketing has changed from the four P’s (Product, Place, Price and Promotion) to the four E’s (Experience, Everyplace, Exchange, Evangelism).

Slides from Startup Wednesday 6: Marketing & PR for Startups

John King — Wed, 26 Jan 2011 16:48:29 +0000

Join us for the next Startup Wednesday at 2pm on 3rd February in Arts Building S21 (second floor). We’ll be focusing on Sales and Negotiation skills. You’ll be able to practise trying to cut a deal with another student, too!

Video: David Langer (GroupSpaces) on product & customer development, marketing and raising finance

John King — Tue, 26 Oct 2010 18:24:03 +0000

Ideas & Product Development

Customer Development & Marketing

Raising Finance

Pitching to Investors

New Startup Wednesdays course begins next week – sign up now

president — Wed, 13 Oct 2010 17:34:30 +0000

Run jointly by John King, Royal Holloway’s Entrepreneurship Careers Adviser and Seb Butt, Royal Holloway Entrepreneurs’ Training Director, Startup Wednesdays is an exciting new course being launched next week, so don’t miss out on securing a place!

This FREE, yes FREE interactive 9 week course shows you how to:

Find an idea
Build a team
Plan the first year
Set up a website
Market and sell products and services
Raise investment
Handle accounts and legal structures

…and much much more

This course is suitable for anyone who has an idea they want to make happen, doesn’t have an idea but wants to have one, or just wants to find out how to create their own career.

To register, please email john.king@rhul.ac.uk

Free basic website

John King — Thu, 11 Mar 2010 11:23:46 +0000

Getting British Business Online is a joint initiative between Enterprise UK, Google, BT and E Skills to help small businesses create their first websites and help them understand the opportunities offered by the Internet. The campaign has set a target of helping 100,000 UK small businesses get their first websites easily and for free by the end of 2010.

If you want your own website, for free, visit gbbo.co.uk to register your domain and to get a basic Google website.

You can then transform your basic website into an advanced, all singing, all dancing WordPress site by coming to one of our workshops! Email web@royalhollowayentrepreneurs.com to book a date.

See Michael Bayler live!

John King — Wed, 16 Dec 2009 13:21:49 +0000

Michael Bayler is an innovation strategist and futurist who knows what happens next in marketing, branding, media and technology. He impressed Florian so much at a Sun Startups event that he invited him to speak at Royal Holloway on January 21st.

For a preview of Mike in action, take a peek at this video from Sun.