Social networking
Despite the decline in popularity of myspace, social networks can still provide a brilliant business opportunity. Facebook continues to grow rapidly and has a great advertising model, and our very own Jack Lenox’s eNovella, a social network and publishing outlet for aspiring creative writers, demonstrates that you can take a great yet simple idea, combine it with a dash of business acumen and a sprinkling of web skills, and create something special. If you are looking to build your own social network, you might want to start by reading these slides, which tell you in detail how to generate ’social traction’ – ie., attracting and engaging end users.

